An official said a premium tea from Assam’s Dibrugarh district was auctioned for Rs 99,999 per kg on Tuesday, the “highest price” ever garnered in any tea auction in the country.
According to Gauhati Tea Auction Centre (GTAC) Secretary Priyanuz Dutta, the Manohari Tea Estate sold 1 kg of their ‘Manohari Gold‘ type to Sourabh Tea Traders.
“This is the country’s highest auction price fetched in tea selling and buying,” Dutta added.
“We manufacture the tea in response to increased demand from discerning consumers and aficionados for this type of premium quality speciality tea,” said Rajan Lohia, owner of Manohari Tea Estate.
He noted that the brilliant yellow liquor has a soothing aftertaste and is known for its health benefits.
At the GTAC auction in July 2019, Manohari Gold Tea sold for Rs 50,000 per kg, the highest auction value at the moment.
The record was broken less than a month later when ‘Golden Neddles Tea‘ from Arunachal Pradesh’s Donyi Polo Tea Estate and ‘Golden Butterfly Tea‘ from Assam’s Dikon Tea Estate sold for Rs 75,000 per kg in separate auctions at the GTAC.