olis Yanmar has established a robust presence in the entire Turkish market with over 50 dealerships and close to 100 sales points across the country
Solis Yanmar, the flagship brand of International Tractors Limited, has been significantly expanding its market presence not just in India but across the globe. After making a grand debut in 2013 in Turkey – the 4th world’s largest tractor market, the tractor brand now strongly holds the No.1 tractor exports position in the country. Powered by its advanced technology-equipped tractor range, the company is also the fastest growing tractor brand in Turkey, International Tractors, the manufacturer of Sonalika Tractors in India, has said.
According to the company, banking on the 100 years of Japanese technology experience, Solis Yanmar is now fully prepared to remain ahead of the competitive market and expand its compact tractor range with the launch of three new models in up to 30 HP segment in Turkey. Equipped with Japanese technologies, the tractors will further raise the performance bar in the local tractor market. The company also recently unveiled the Solis 75 HP CRDi tractor in the Izmir and Konya national fairs held in February and March 2022 respectively. The company has a leadership position in 12 European countries in the addressable segment.
According to International Tractors, Turkey has been among the leading markets with over 70,000 tractor sales annually and Solis Yanmar has a strong product offering in the below 100 HP segment with more than 10 models and 20+ variants for the agricultural and compact tractor category. Solis entered into a strategic partner with Yanmar Turkey Machine in 2017 to set up an assembly plant and tractor distribution operations in Izmir, Turkey. The state-of-the-art facility is well equipped with superior tools and techniques to roll out over 3,000 units locally annually. Solis Yanmar has established a robust presence in the entire Turkish market with over 50 dealerships and close to 100 sales points across the country. The company also has over 200 dedicated service centres linked to these dealers to serve its end customers.
Highlighting the market performance, Raman Mittal, Joint Managing Director, Solis Yanmar, said, “We are proudly a happy family of 5,000+ customers of Solis tractors that are running successfully on Turkish fields. We feel delighted to share that we are the fastest growing tractor brand in Turkey while strongly holding No.1 tractor exports brand position. The Turkish market has a huge demand for tractors between 30-90 HP making our Solis 50 and Solis 90 to be the star products for us. Our S26 model has 88 per cent market share in the calendar year of 2021 and overall we have captured 8 per cent market share in Turkey.”
“We also recently unveiled the 75 HP CRDi tractor in the Izmir and Konya national fairs held in February and March 2022 respectively. We are now expanding our compact tractor range in up to 30 HP with the launch of three new models with Japanese technologies to address the niche segment and take the Turkish tractor market by a storm.”